Another issue relating to healthy food is consumer preference for buying so-called. prestigious foods. These include, for example. Coke, pepsi-cola and a whole range of similar. In almost every country, whether rich or poor are drinking this sweet brown drink. One of the more likely reasons, for which people buy these products, is a fact, that these are expensive products, American origin - therefore they have a certain prestige value. View, that certain types of healthy food (especially those in their natural form) are intended "for the poor", can make, that people won't eat them. E.g. getting seen in Nepal while eating radishes is in a very bad tone. When found, that butter raises blood cholesterol, and specially produced margarine - quite the opposite, this margarine began to be considered a healthy food and margarine ceased to be "fat for the poor".
One of the important factors in creating a belief in the consumer, that the product is classified as a healthy food, there is advertising and the level of knowledge about nutrition. The fact draws attention, that many nutritionists succumb to advertising. They also often do not change their eating habits according to their knowledge. Skillfully used advertising creates the so-called. food fashions. The group of people most susceptible to the food fashion are people, which are intensely looking for the so-called. healthy eating. These people often indiscriminately start using where it is necessary and not necessary, for. apple vinegar, pollen, Bee's milk, buckwheat, vitamin E., or honey.
The home tradition also plays a role in preferring certain food groups to be healthy, national or just food. To overcome these habits or resistance, nutritionists and producers, introducing new types of food, often use the term "new healthy food". Vegetables such as eggplant were introduced under this slogan (eggplant), salsify and scorzonera, and recently squash.